Welcome to Spark Sensory!

Sensory evaluation is objective while consumer research isn’t, and one needs to use more sensory research for NPD or reformulation.

Sensory acuity and it’s use in research is under leveraged and one needs to use the same to help define & differentiate your products better.

Talk to us on how to do that.

A memorable experience can forge a stronger connection to the product or service, increase satisfaction, and influence the consumer's behavior and attitude

We can help you to develop standout products and brands that resonate with your consumers, by integrating comprehensive sensory and consumer research