Product Testing
We offer consumer and sensory testing services to help you understand consumer preferences.
Our testing methods ensure that your products are designed to meet consumer expectations.
We help you deliver better product experiences through planned and tested approaches.
Consumer and sensory research helps companies better understand consumer preferences for flavor, fragrance, texture, packaging, color, and more when it comes to their products.
By focusing on consumer feedback during the product development process, companies can create products that best match consumer needs and expectations, ensuring repeat purchases.
Sensory testing is invaluable in helping brands design products that are successful in the marketplace.
Some of the most recognizable products around have benefitted from consumer and sensory testing. Also most consumer package good producers rely on testers to perfect the flavor/fragrance of their products.
Finally, the packaging is increasingly tested for human perception in terms of design and ease of use, so that customers can enjoy intuitive interactions with their purchases.
Home usage test (HUT): Refers to any test where consumers are given the product to assess at their own convivence
To understand how consumers prepare/customise your product.
To evaluate products consumed as part of a routine (after exercise) or at inconvenient times of day (breakfast time).
To understand the whole bundle experience (storing, opening, using), in a real life setting.
Central Location Test (CLT): Consumers are required to attend a facility to assess the product
CLT’s help ensure full control of the preparation & testing protocols to ensure product assessments remain consistent across consumers.
When you want to ensure greater sensitivity between product judgements - by controlling how the products are tested and having multiple products assessed in quick succession.
The most common sensory research methodology is Descriptive Sensory Profiling. This research method utilises trained panelists with higher-than-average sensory acuity and a greater ability to identify different tastes and smells.
Spark Sensory has access to an ongoing expert panel and can help you profile your products quickly and effectively. We are in process of setting up our own lab and panel shortly.
We would help you
Detect sensory differences between your products and those of your competitors.
Monitor the effect of a change in ingredient levels via changes in the product’s sensory profile.
Assess differences between batches of products to monitor quality control.