Dr. tapan Panda
Mentor and thought leader
Dr. Tapan Panda is currently Pro Vice Chancellor at KIIT University, Bhubaneswar. He has over 25 years of experience in academics across renowned institutions in India.
He has worked at Indian Institute of Management Indore as a Professor of Marketing. He also taught at Indian Institute of Management Kozhikode and Lucknow as a fulltime faculty member.
He also officiated as Director at Indian Institute of Management Indore before joining Everonn Education Limited ( a BSE and NSE listed company) as its President ( Marketing and Corporate Affairs).
Dr. Panda is an alumnus of University of Houston, USA, where he completed an MBA in Global Energy and has completed his PhD in Business Administration in the area of Branding.
He has published extensively in reputed national and international journals and presented in international conferences across the world. He has more than 50 research papers and sixteen books to his credit.
He is an academic fellow of Royal Society of Literature, London.
SANDEEP Budhiraja
director and promoter
An average joe who sometime does above average things.
Sandeep is defined by the curiosity he exhibits. Brand, Sensory, Innovation and Market Research are areas of which he has been a student of.
Has over 25 years of experience in these areas and has helped multinational and Indian organizations define "future-proof" growth strategies, develop innovation capabilities, and build new product lines.
Key strength is in making research matter by addressing core business issue to deliver actionable business direction. Managing impossible deadlines and unforeseen situations are key competencies.
Expertise in Sensory, New Product Development, Branding, Brand Equity, Brand Communication, Social Media and Online Marketing.
sameer agarwal
director AND PROMOTER
Sameer is a seasoned marketing & brand leader passionate about driving business transformation and delivering results that truly matter. He has successfully led cross-functional teams, multi-country teams in India and Singapore.
With a professional background spanning more than 25 years, he possess extensive expertise in various domains and is obsessed with creating exceptional customer experiences, driving brand development, and building high-performing teams. His achievements include launching new products & brands and boosting portfolio profitability and achieving double-digit sales growth.
Key strength is strong leadership, strategic thinking, and results-oriented approach to drive growth and profitability. He hits the ground running in face of new challenges and adapt quickly to shifting priorities.
Vinita choudari
consumer and sensory qualitative
Vinita has over 20 years of research experience in various categories ranging across Food & Beverages, FMCG, Liquor, Automitive, Entertainment, Hospitality and CSR initiatives.
She is an entrepreneur who has run her own Market Research start up, Panoramix, for 12 years. She has worked on techniques such as Ethnography, Packaging, Concept tests, Archetypes, Retail Audit, Eye tracking, Longitudinal Rolling Immersions. She moderates in English, Tamil, Telugu & Hindi.
Vinita has a degree in Mechanical Engineering, an MBA in Marketing & HR. Is a Gold Accredited Unilever moderator. Additional certification include Need scope and NLP.
She has been awarded PhD for her work on - Grocery Shopping Patterns of Women Pre and Post Covid 19.
Experience in mobile applications and tech studies. She has worked on various app based researches on different digital platforms.
Is a Tobii certified Eyetracking analyst for wearable glasses. Tech inquisitive and believes in investing ahead of time Her latest learning tryst is with web cam based tracking and facial decoding.
SHRUTI SHINDE
SENSORY LEAD
Shruti is a passionate Food Product developer with a background in biotechnology and loves to help develop and improve the quality of products.
She derives immense satisfaction from crafting innovative culinary creations, meticulously ensuring they embody unparalleled quality standards and adhere rigorously to safety protocols.
She got her Master's in Food Science from the University of Reading, where she geeked out on flavors and learned sensory evaluation along with HACCP and much more.
Her forte lies in transforming seemingly impossible tasks into tangible realities, adeptly meeting and often surpassing clients' most ambitious requests within stringent deadlines.
Her Expertise : Research and Development, New Product Development, Sensory Research.
Outside of work, she's a sucker for learning about tech stuff, love traveling to new places to explore their food and culture and enjoys doodling in her free time.